Contents

• Why E-Commerce Brands Should Leverage WhatsApp Product Catalogues
• How to Create WhatsApp Product Catalogues
• WhatsApp Product Catalogues Best Practices
• How Zithara Can Help Boost Your Sales with WhatsApp Product Catalogues
• Conclusion:
• FAQ’s

WhatsApp Business Catalogues are a powerful tool for e-commerce brands to showcase and sell their products directly through the WhatsApp platform. With over 2 billion users worldwide, WhatsApp has a vast audience that businesses can reach and connect with through personalized messaging. In this article, we will cover what WhatsApp Business Catalogues are, why e-commerce brands should use them, and how to set them up for success.

What are WhatsApp Business Catalogues?

WhatsApp Business Catalogues allow businesses to create a virtual storefront within the WhatsApp platform, where customers can browse and purchase products. These catalogues can be accessed by customers through the “Catalogue” feature in the WhatsApp Business app or through the WhatsApp Business API.

Why E-Commerce Brands Should Leverage WhatsApp Product Catalogues

There are several reasons why e-commerce brands should consider using WhatsApp Product Catalogues:

• Reach: WhatsApp has over 2 billion users worldwide, providing a vast audience for businesses to reach and connect with.
• Convenience: Customers can view and purchase products directly through the WhatsApp platform, making the process more convenient for them.
• Personalization: WhatsApp allows businesses to send personalized messages to customers, which can help build relationships and encourage sales.

How to Create WhatsApp Product Catalogues

Creating a WhatsApp product catalogue is straightforward and can be done through the WhatsApp Business app or API. Follow these steps to set up your own catalogue:

1. Go to the “Catalogue” section in the WhatsApp Business app or API.
2. Click on “Add Product.”
3. Enter the product details, including the name, description, and price. You can also add photos and videos of the product.
4. Repeat this process for each product you want to include in the catalogue.

Once you have created your catalog, you can use the “List” function in the whatsapp business API to display the products to customers. This function allows you to send a message with a list of your products and their details, making it easy for customers to browse and make a purchase. If you are the app, simply share the catalogue

WhatsApp Product Catalogues Best Practices

To get the most out of WhatsApp Product Catalogues, consider following these best practices:

• Keep the catalog up to date: Make sure to regularly update your catalog with new products and remove any out-of-stock items.
• Use high-quality product images: Customers are more likely to make a purchase if they can see clear, detailed images of the products.
• Personalize messages: Personalization can be an effective way to encourage sales. Consider using the customer’s name and tailoring the message to their interests or past purchases.
• Provide excellent customer service: Promptly responding to customer inquiries and addressing any issues can help build trust and drive sales.

By leveraging the power of WhatsApp Product Catalogues, e-commerce brands can reach a wider audience, make it more convenient for customers to browse and purchase products, and build relationships through personalized communication.

How Zithara Can Help Boost Your Sales with WhatsApp Product Catalogues

Zithara is a platform that helps businesses set up and manage their WhatsApp Product Catalogues. With Zithara, you can easily create and update your catalogue, connect with customers through personalized messaging, and track your sales performance.

Some features that Zithara offers to help boost your sales include:

Catalogue management:

With Zithara, you can easily create and update your WhatsApp Product Catalogue, including adding new products and removing out-of-stock items.

Personalized messaging: 

Zithara allows you to send personalized messages to customers, including their name and information about their past purchases or interests.

Automated messaging: 

Zithara’s automated messaging feature allows you to set up custom messages to be sent to customers at specific times or when certain actions are taken, such as adding a product to their cart.

Sales tracking: 

Zithara provides detailed analytics on your sales performance, including the number of orders placed, the average order value, and the conversion rate.

By using Zithara to set up and manage your WhatsApp Product Catalogue, you can streamline the process and focus on growing your business. With its powerful features, Zithara can help you reach and connect with more customers, increase sales, and drive business growth.

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Conclusion:

In conclusion, WhatsApp Product Catalogues are a valuable tool for e-commerce brands looking to reach and connect with customers through the WhatsApp platform. With the ability to showcase products, personalize messaging, and track sales, these catalogues can help drive business growth and increase sales. By following best practices and utilizing platforms like Zithara, businesses can effectively set up and manage their catalogues to maximize their potential.