In today’s hyper-competitive business landscape, standing out from the crowd can be daunting. With the proliferation of digital channels and the increasing sophistication of customers, companies need to find new and innovative ways to engage with their audience and drive…

A registered merchant (ZiMerchant) has a Zithara UPI code at their offline retail store. The secrets of UPI​ QR Codes, the magical black and white puzzle boxes which reveal hidden information upon being scanned by a smartphone, became the standard…

When you register as a merchant on Zithara (ZiMerchant), you will be able to incentivize customers for making UPI payments. Discount is value for money, and cashback is real money. Given a choice between the two, what would your customer…

At Zithara, we’ve solved that unique problem. Merchants and customers are now comfortably and intuitively using UPI technology. In April 2016, the National Payments Corporation of India (NPCI) launched UPI in India. Since then, it has become the fastest-growing payment…

The Zithara QR code enables the merchant to directly give a cashback to their customer with ZiCoin. UPI is a crowd favourite payment method. Everyone has it! It has become increasingly simple to make a UPI transaction, especially since every…