Boost Engagement with Just in time Segmentation

Leverage RFM led cutting-edge filtering criteria to target customers. Use context-led insights to understand your customer’s behavior better & Create a 360* view of your customers across offline locations, online stores, loyalty & feedback systems.

customer segmentation

Loved by Founders & Marketers

Join thousands of Industry Leaders Today

segmentation engine

The Most Versatile Segmentation Engine in the market!

Use nearly 100 unique filters covering personal details, geo-locational details, referral details, on-site activity,  shopping behavior and more to create marketing segments.

Quickly build simple segments or mix connect as many filters as you like to create sophisticated segments.

Dynamic Segmentation tells you more about your customers

How many reward points have been given? How many rewarded customers have repeat purchased?

Zithara segments update in real time so you can target customers based on their most recent behaviour as well. In addition, you have various types of chronological filters such as exact date, before, after, date range, earlier than, later than, first time, last time, or all time.

dynamic segmentation
Shopping Behaviour

Target your audience based on their Shopping Behaviour

Segment your customers based on their very specific shopping behavior, such as purchased items and categories, purchase date, top purchased items, number and value of orders, abandoned carts, and more, and target them with highly personalized content.

Target your audience based on their Referral / Source

Create segments based on the source your customers were referred from. Track UTM Parameters, Affiliate Traffic, Backlinks & More with and advanced source detection and tracking. 

Target Audience with RFM
RFM Analytics

Take advantage of RFM Segmentation to Retain Customers and Boost Loyalty

Use the power of RFM Score filters to smartly filter customers based on their recency, frequency, and monetary values based on their lifetime engagement and loyalty to your store, and target them with relevant campaigns.

Target your audience based on their WhatsApp Activities

Using your customer’s WhatsApp activity such as subscription status, subscription method, number of opened or replied WhatsApp, and more, create targeted and personalized content for them. Learn More>>

WhatsApp Targeting

Success Stories That Speak for Themselves

Q-Mart Achieve 20% ROI on a Branded Rewards Program

Zithara aided Q-Mart in implementing a Customer-first Rewards Program that allows customers to unlock experiences and get additional value across its partners and affiliates.

Achieving a 38% Abandoned Cart Recovery

Zithara’s brilliant approach recovered 38% of abandoned carts for Jabitha’s Choice and drove sales through targeted strategies and remarketing.

Men Deserve increases 28% in Retention Growth

Zithara’s strategies have increased Men Deserve’s customer retention by 28%. Personalization, data insights, and targeted campaigns drove loyalty and engagement.

Love.co's Upselling & Cross Selling Magic for stronger connections.

Zithara helped Love.co upsell and cross-sell, increasing order value and customer satisfaction with personalized recommendations and intelligent algorithms.

Sooper Salon Improves Customer Acquisition by 3X

Zithara helped Sooper generate valid leads in the vicinity of its Salon locations via Hyperlocal Cross Promotion using WhatsApp Automation and their in-house UPI – QR Platform.

Brown Bear Bakery's irresistible online journey.

Zithara revolutionized Brown Bear Bakery and went online seamlessly. Robust platform: improved operations, expanded reach, skyrocketing sales.

Let’s Help you Grow your Business!

Frequently Asked Questions​

Zithara is an AI-powered Customer Segmentation Engine that helps businesses understand their customer’s behavior and properly segment them into the right target segments. 

Zithara gathers customer data from a variety of sources, including offline locations, online stores, loyalty programs, and feedback systems. This allows businesses to get a comprehensive view of their customers and their interactions with the business.

Zithara provides context-led insights that help businesses understand their customers’ behavior and preferences. This can include insights on customer loyalty, purchasing habits, and feedback on products and services.

Zithara is designed to be easy to use, with a simple and intuitive interface. The platform includes a range of tools and features that make it easy for businesses to analyze and act on customer data.