Boost Engagement with Just in time Segmentation

Leverage RFM led cutting-edge filtering criteria to target customers. Use context-led insights to understand your customer’s behavior better & Create a 360* view of your customers across offline locations, online stores, loyalty & feedback systems.

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The Most Versatile Segmentation Engine in the market!

Use nearly 100 unique filters covering personal details, geo-locational details, referral details, on-site activity,  shopping behavior and more to create marketing segments.

Quickly build simple segments or mix connect as many filters as you like to create sophisticated segments.

Dynamic Segmentation tells you more about your customers

How many reward points have been given? How many rewarded customers have repeat purchased?

Zithara segments update in real time so you can target customers based on their most recent behaviour as well. In addition, you have various types of chronological filters such as exact date, before, after, date range, earlier than, later than, first time, last time, or all time.

Target your audience based on their Shopping Behavior

Segment your customers based on their very specific shopping behavior, such as purchased items and categories, purchase date, top purchased items, number and value of orders, abandoned carts, and more, and target them with highly personalized content.

Target your audience based on their Referral / Source

Create segments based on the source your customers were referred from. Track UTM Parameters, Affiliate Traffic, Backlinks & More with and advanced source detection and tracking. 

Take advantage of RFM Segmentation to Retain Customers and Boost Loyalty

Use the power of RFM Score filters to smartly filter customers based on their recency, frequency, and monetary values based on their lifetime engagement and loyalty to your store, and target them with relevant campaigns.

Target your audience based on their WhatsApp Activities

Using your customer’s WhatsApp activity such as subscription status, subscription method, number of opened or replied WhatsApp, and more, create targeted and personalized content for them. Learn More>>

Let's Hear Our Success Stories




Zithara has transformed the way we communicate with our customers. They are not Just a Saas, they have helped us understand customer journeys from the right perspective and increase our walk-ins by 70% with personalized context-based promotions.



Cloud Tailor

Zithara’s Holistic approach toward customer engagement & retention has helped us personalize & predict the right communication nudges for our every customer. We have seen a 30% increase in new sales with Zithara’s WhatsApp-Powered Referral Program.




With Zithara, we are able to experiment with customer engagement, and I must say the experiments have proven to be really fruitful. The team at Zithara is solid & they work like your in-house partner assisting you in truly traversing the customer journey with effective communications

Let’s Help you Grow your Business!

Frequently Asked Questions​

What is Zithara?

Zithara is an AI-powered Customer Segmentation Engine that helps businesses understand their customer’s behavior and properly segment them into the right target segments. 

How does Zithara gather customer data?​

Zithara gathers customer data from a variety of sources, including offline locations, online stores, loyalty programs, and feedback systems. This allows businesses to get a comprehensive view of their customers and their interactions with the business.

What kind of insights does Zithara provide?

Zithara provides context-led insights that help businesses understand their customers’ behavior and preferences. This can include insights on customer loyalty, purchasing habits, and feedback on products and services.

How easy is it to use Zithara?​

Zithara is designed to be easy to use, with a simple and intuitive interface. The platform includes a range of tools and features that make it easy for businesses to analyze and act on customer data.