How zithara helped in increasing Love.co's Upselling & Cross Selling rate by 62%

Love Co, a renowned skincare brand, faced a series of challenges that hindered their growth and profitability. Despite offering high-quality products and a strong brand presence, they experienced missed revenue opportunities, untapped product potential, diminished customer lifetime value, and missed chances for cross-promotion. The absence of effective upselling and cross-selling strategies proved to be a significant setback for their business.

Without the implementation of upselling techniques, Love Co was unable to maximize their revenue potential.

INDUSTRY

COSMETICS

RESULT

0 %

Increase in Upselling & Cross Selling rate

ABOUT THE LOVE CO.

The co-founders created The Love Co in 2019 to offer a self-care experience that is thoughtfully designed and luxuriously experiential With a vegan and ethical way of living life, They create moments and experiences that enhance every aspect of your self-care regime, and have something for everyone.
At The Love Co, their mantra is that everyone deserves to have healthy and beautiful skin. Love co bridges Beauty & Science with experience, know-how, expertise and scientific insight to create customized solutions for Indian Skin

Challenge

The Love Co faced challenges that led to missed revenue potential, underutilized products, lower customer lifetime value, and missed cross-promotion opportunities. They lacked effective upselling and cross-selling strategies, didn’t leverage their product range effectively, struggled with customer value maximization, and missed out on promoting complementary products to customers.

Solution

By leveraging whatsapp business marketing powered by zithara which introduced the customers to a wider range of products with the help of product catalog features helped in highlighting lesser-known or new products, increasing awareness and driving cross selling and upselling for a broader range of skin care cosmetics offerings which enhanced customer lifetime value

By recommending additional products that align with the customer’s interests and needs, based on zitharas crm Analytics upselling and cross-selling provided a more personalized and tailored shopping experience

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